It started of with the launch of Ufone when Interflow Communications teamed up with Ahsan Rahim and Faisal Qureshi so that a new humorous appeal can be created in advertisements. The concept began with the story of Salma and Faisal and it was a big hit.But then Ufone decided to drop this concept the trend was changing and they had to compete with the growing brand djuice and also to keep the youngsters and opinion leaders on their side. The advertisements were executed pretty good but the concept that Ufone was portraying was not aligned with the brand image that has been created initially i.e. humorous appeal.
Two years ago, I was interviewed for a marketing position in Ufone and I told them in the interview that you brand is not consistent and you are confusing the consumers by portraying too many images of one brand. The Assistant Brand Manager said in reply that Just wait and see what is going to happen in in a few months and after a few months Interflow teamed up again with Ahsan Rahim, Faisal Qureshi and an fresh model named Meekal. The overall chemistry and the execution went well as expected and people began to love Ufone again. But this time they came with a bang and there is no one stopping Ufone. They are not only coming up with creative advertisement, funny appeals, innovative packages but they are also aggresive in their campaigns as they are hitting directly or indirectly to other telecom but the best part is their advertisments are the most creative and people always think that they cannot come up with a better ad than this but Ufone advertisment agency always suprises the audience with their new advertisement.
BRAVO Interflow!
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